Boutique Hotel Marketing Success
Achieving 15x ROAS through targeted marketing for a unique Danish hotel experience.
Marketing for a Boutique Hotel in Denmark
Successful marketing campaign with 15x ROAS.
Results
Clicks: 3,350
Reservations: 44.93
Conversion Value: DKK 311,000
Campaign Cost: DKK 20,800
Return on Ad Spend: 14.95x
Strategy
The campaigns utilized branded search targeting high-intent users, discovery search to reach new audiences, and Google PMAX campaigns powered by AI to expand reach across Google’s network. Ads were run on Google Ads and TripAdvisor, emphasizing the hotel’s unique offerings and exclusive direct booking benefits.
Boutique Hotel Marketing
Boost direct bookings and reduce OTA reliance through targeted marketing campaigns.
High-Impact Campaigns
Achieved 15x ROAS through tailored strategies for European and U.S. markets.
AI-Powered Ads
Utilized Google PMax for expanded reach and unique direct booking benefits.
Great experience! Matej is an excellent communicator and great strategist. He was able to increase our occupancy rate by 5%.
John D.
★★★★★