Maximizing ROI with Search and Metasearch
Competing against OTAs to boost direct bookings through targeted campaigns and customer insights
Project description
Hotels face significant challenges in competing against major Online Travel Agencies (OTAs) such as Booking.com, Hotels.com, and others, which typically charge hotels around 20% of their earnings on the platform. The goal was to enhance visibility in search results compared to the OTAs and to capture a larger share of direct bookings. Our team developed three distinct campaigns aimed at attracting potential customers at various stages of the purchase funnel.
To inspire interest in the exceptional location and services offered by this luxury hotel, a video campaign on YouTube was utilized to entice potential customers to the promotional landing page.
At the regional level, targeted search ads were deployed for individuals actively researching hotels in specific areas.
A selection of branded keywords was identified to reach individuals who had previously researched the hotel, with the objective of encouraging them to book directly rather than through OTAs.
This approach involved meticulous management of search ads alongside Metasearch advertising platforms. Consequently, this thoughtfully executed campaign resulted in minimal expenditure while achieving an impressive return on advertising spend, estimated at around 100 times the investment.
Partner with us
Partnering with us means unlocking the full potential of your hotel marketing success. We provide tailored strategies that resonate with your unique brand identity, ensuring your message reaches the right audience. Let us help you elevate your visibility and increase bookings through innovative marketing solutions.
100x
ROAS
The metasearch service has exceeded our expectations, delivering an impressive 100x ROAS on our ads. The professionalism and timely communication made the entire process seamless. We are thrilled with the results and grateful for this collaboration with Matej and his team.
Alex S.
★★★★★
Get in Touch
Contact us to learn about our hotel marketing strategies.
